San Diego Infill approached us with a clear vision: to position themselves as the next wave of innovative, high-quality, and affordable infill builders in San Diego. With multiple developments across the city, it was essential that their branding reflected both the modern character of their work and the laid-back, sun-soaked lifestyle that defines San Diego.

This project was especially meaningful for us—designing a wordmark that represents our own city felt personal. Every letterform, curve, and angle was thoughtfully crafted to embody the spirit of progress, place, and precision.

Like all our branding projects, we began with an in-depth brand discovery phase to define the essence of the company. From there, we built a distinct brand identity and wrapped it all up with a polished style guide to ensure clarity, consistency, and confidence moving forward.